PMB 50
1807 W. SLAUGHTER LANE #200
AUSTIN, TX 78748

phone: 336.682.9500
email: fletch@fletcherism.com
portfolio: www.fletcherism.com

1989-93: University of North Carolina, Chapel Hill
B.A. Radio, Television, Motion Pictures
1992: Farr Associates, Greensboro, North Carolina
Personal Power and Influence: a five-day leadership skills seminar and workshop
1987-89: North Carolina School of Science and Mathematics

1998-2007: ART DIRECTOR • WXLV-TV/WMYV-TV • Winston-Salem, NC
In order to make graphics creation and direction more efficient, I restructured the art department to serve as the single-point graphics resource for all other departments at the facility: promotions, production, sales, and news. I managed multiple simultaneous projects and tasks, with hourly, daily, weekly and monthly timescales, while coordinating with one or more of the four major departments. I created almost every design for all graphics needs of the two stations: print and outdoor advertising, direct mail, promotional merchandise, sales and marketing materials, on-air animations, news graphics, and the stations' websites. I launched two ground-up redesigns of the news graphics package, and three graphics packages for rebranding station identities. I worked extensively in promoting and marketing the TV stations to many different aspects of the community, including advertising with other media, working with charity, presentations to corporate partners, and appearances at entertainment and public events.

1995-present: FREELANCE DESIGNER
I have created designs for nine book covers, seven music festival programs, one music CD package, three sets of WWII battlefield maps, and six websites. I shot digital photography for many of these designs. I have four ongoing clients.

1996-98: GRAPHIC DESIGNER • WXII-TV • Winston-Salem, NC
At the market's #1 news station in the 90s, I created all on-air graphics for their 5pm, 6pm and 11pm newscasts, on deadlines that were sometimes measured in minutes. I also created print and on-air graphics for marketing and promotions, including animations made with the SGI platform.

1994-96: GRAPHIC DESIGNER • Golf Associates Scorecard Company • Asheville, NC
Less than a year after I started working here, the nation's largest producer of custom golf scorecards, I was assigned to work exclusively on designs (including pamphlets and brochures, in addition to scorecards) for the high-profile South Florida clients. I trained myself entirely on the job in Adobe Photoshop, Illustrator, and Quark Xpress.

1993-94: ADMINISTRATIVE ASSISTANT • Lehmann Mehler Hirst Thornton Assoc. • Chapel Hill, NC
In addition to handling all administrative duties for this fifteen-person architecture firm, I introduced the use of computer-designed graphics and layout for their marketing packages and presentations. My work became integral to creating all job proposals, whereas before, they were handled entirely by the marketing director